Privacy Policy

Sections

1. Scope

This Privacy Policy explains how TDG collects, uses, discloses, and protects personal information through our websites, forms, landing pages, scheduling tools, customer communications, visualizers, and related digital services. It does not replace privacy notices provided by lenders, manufacturers, payment providers, or other independent third parties.

2. Information We Collect

We may collect the following categories of information:

Information you provide

This may include your name, email address, telephone number, mailing or project address, preferred location, project type, budget range, timeline, appointment preferences, product interests, measurements, photographs, plans, comments, survey responses, reviews, and communications with us.

Project and customer information

If you become a customer, we may maintain quotes, selections, measurements, contracts, invoices, payment status, installation information, service history, warranty information, and communications.

Device and usage information

When you use the website, we and our providers may collect IP address, browser type, device identifiers, operating system, referring pages, pages viewed, links clicked, date and time, approximate location derived from IP address, and interactions with forms or advertisements.

Cookies and similar technologies

We use cookies, tags, local storage, and similar technologies to operate the website, remember privacy preferences, understand website use, measure how visitors become customers, prevent fraud, and improve services. Analytics identifiers distinguish visits or devices; they are not necessarily anonymous when linked to other records.

Communications information

We may maintain records of emails, text messages, calls, voicemails, chat messages, appointment activity, consent records, and opt-out requests. Calls may be monitored or recorded where permitted by law and when appropriate notice is provided.

Information from other sources

We may receive information from manufacturers, referral sources, advertising platforms, social media, lead providers, public records, data services, and customers who refer another person. We may combine this information with information we already maintain.

Financing and payment information

Financing applications are generally submitted to independent lenders. Payment card or bank information may be processed by payment providers. TDG may receive transaction status, approval status, financed amount, or limited account-related information but does not intend to collect Social Security numbers or full payment credentials through general website forms.

3. How We Use Information

We may use personal information to:

• respond to inquiries and provide requested information;
• schedule and prepare for appointments, measurements, and consultations;
• develop quotes, proposals, designs, selections, and project plans;
• provide, install, fabricate, deliver, and service products;
• administer contracts, invoices, payments, warranties, and guarantees;
• send transactional email, text, and telephone communications;
• send marketing communications where permitted and honor opt-outs;
• personalize website content;
• operate visualizers and process uploaded room images;
• analyze website performance and campaign effectiveness, including whether visits result in inquiries, confirmed appointments, fulfilled guide requests, and completed sales;
• improve products, services, training, and customer experience;
• maintain records and protect legal rights;
• detect fraud, abuse, security incidents, and technical problems; and
• comply with legal, tax, accounting, insurance, and regulatory obligations.

4. How We Disclose Information

We may disclose personal information to:

Service providers

Vendors that provide website hosting, CRM, email, text messaging, call tracking, scheduling, analytics, advertising, cloud storage, customer support, security, data processing, delivery, installation, fabrication, and other operational services.

Project participants

Employees, installers, subcontractors, suppliers, manufacturers, designers, delivery providers, inspectors, and other parties reasonably involved in evaluating or completing your project.

Financing and payment providers

Lenders, credit platforms, and payment processors when you request financing or make a payment.

Analytics and customer-management providers

Google Analytics receives permitted visit and device identifiers, campaign information, interaction events, and business-outcome events to help us measure website performance. OMNI provides our inquiry, scheduling, guide-request, customer-management, and attribution services. Floorzap, our business-management system, provides invoice records used by OMNI to identify sales. OMNI may associate a website visit with a committed inquiry, appointment, guide fulfillment, or later invoice and send an eligible outcome to Google Analytics. Sale events may include a transaction identifier, value, and currency.

We do not intentionally include names, email addresses, telephone numbers, street addresses, or inquiry messages in Google Analytics event data. Those details may still be processed within our customer and project systems to respond to you and provide services. Our analytics-only measurement does not authorize advertising personalization, remarketing, or marketing messages. Learn more about Google's practices in its Privacy Policy.

Business and legal recipients

Professional advisers, insurers, auditors, regulators, law enforcement, courts, or other parties when reasonably necessary to comply with law, protect rights and safety, investigate misconduct, establish or defend legal claims, or complete a merger, financing, sale, or other business transaction.

At your direction

We may disclose information when you ask us to, authorize us to, or intentionally interact with a third-party feature.

We do not sell personal information for money. Some privacy laws may define certain targeted-advertising or cross-context data disclosures as a "sale" or "sharing" even when no money changes hands. Where applicable, we will provide legally required choices regarding those activities.

5. Cookies, Analytics, and Opt-Out Choices

Analytics on an opt-out basis

Where applicable law and provider requirements permit, we may use analytics and link website visits to business outcomes without asking you to accept an analytics popup first. You can opt out using the website's measurement or privacy controls. Not making a choice is not recorded as an express consent action. Where prior consent is required, we seek it before enabling the relevant measurement.

This measurement may link pseudonymous visit identifiers and campaign information through OMNI to confirmed bookings, delivered inquiries, fulfilled guide requests, and later sales recorded in Floorzap. Pseudonymous means that identifiers are used instead of direct contact details; it does not mean the activity can never be linked to a customer record. Analytics eligibility is separate from consent to marketing emails, text messages, or advertising.

Your opt-out and browser signals

Use the website's measurement or privacy controls to turn off analytics. We honor saved refusals and browser Global Privacy Control and Do Not Track signals for this measurement, including when an opt-out default is otherwise permitted. A prior refusal is not changed merely because we update our measurement policy. Contact forms, appointment booking, guide requests, and purchases remain available without analytics.

Turning analytics off stops new optional website measurement and initiates suppression of future linked OMNI outcome sends for references known to that browser. A request awaiting delivery to OMNI is not yet a confirmed suppression there; network or service outages may delay it. An event already transmitted cannot be recalled by the preference control. Opting out does not automatically erase previously reported Google data or the inquiry, appointment, invoice, and other business records needed to serve you. To request access or deletion where applicable, use the privacy request methods below.

Browser preferences generally apply to the browser or device where you make them. If you use another device or clear stored preferences, you may need to set your choice again. To ask about measurement linked to an existing customer or project record, contact us using the methods below.

Essential storage and other controls

Essential cookies and storage support security, forms, and privacy preferences. Analytics storage helps us understand website use and is subject to the choices above. You may also limit cookies through your browser, although blocking all storage may affect website features or our ability to retain your preference. Google and other independent providers offer their own privacy controls. The analytics opt-out model does not itself authorize targeted advertising or the sale of personal information.

6. Email and Text Communications

Transactional communications may include appointment confirmations, quote updates, project coordination, delivery, installation, warranty, service, and account notices.

Marketing emails will identify the sender and provide an unsubscribe method. We will process marketing-email opt-out requests as required by law. You may still receive transactional messages that are necessary to respond to your request or administer an existing relationship.

Text messaging is governed by the SMS Terms. You may opt out of marketing texts by replying STOP. Consent to marketing texts is not a condition of purchase.

Allowing analytics, leaving analytics enabled under an opt-out policy, or submitting an inquiry does not by itself enroll you in marketing email or text messages. Marketing permissions and unsubscribe requests are handled separately from analytics preferences.

7. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Policy, including to serve customers, maintain project and warranty records, comply with tax and accounting obligations, resolve disputes, enforce agreements, prevent fraud, and meet legal requirements. Retention periods vary based on the type of information and the relationship.

Analytics preferences, attribution evidence, and suppression records may be retained to document choices and prevent future ineligible measurement. Google Analytics retention follows the settings applicable to our property and Google's practices. Business-record retention is separate from analytics eligibility; keeping an invoice does not by itself authorize a future Google event.

8. Data Security

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information. No internet transmission, storage system, or security measure is completely secure. You should avoid sending highly sensitive information through ordinary email, text, or general website forms.

9. Your Privacy Choices and Rights

You may contact us to:

• update or correct your contact information;
• unsubscribe from marketing email;
• opt out of marketing text messages;
• opt out of optional analytics or ask about future measurement linked to an existing inquiry, appointment, or sale;
• ask questions about our privacy practices; or
• request access to, correction of, deletion of, or a copy of personal information, where applicable law provides that right.

Depending on applicable law and our legal obligations, we may need to verify your identity, may deny or limit a request, and may retain information that is required for contracts, warranties, security, recordkeeping, legal claims, or compliance. Authorized agents may submit requests where permitted by law and after appropriate verification.

Texas residents covered by the Texas Data Privacy and Security Act may have rights to confirm whether personal data is being processed, access personal data, correct inaccuracies, delete certain personal data, obtain a portable copy, and opt out of targeted advertising, sale of personal data, or certain profiling. You may appeal a denied request by contacting us and stating that you are submitting a privacy appeal.

Submit a privacy request or appeal through the contact form at tdgtexas.com, by calling (432) 334-0418, or by writing to the address below. Please state "Privacy Request" or "Privacy Appeal" and provide enough information for us to identify and respond to the request.

10. Children's Privacy

Our website is intended for adults planning home-improvement projects and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website. If you believe a child has submitted personal information, contact us so we can review and delete it as appropriate.

11. Third-Party Websites and Services

Third-party tools, websites, lenders, manufacturers, social networks, map providers, visualizers, and payment services have their own privacy practices. Review their policies before providing information. TDG is not responsible for their independent practices.

12. Information About Other People

When you provide another person's contact information, you represent that you are authorized to do so and that you will not use our forms to send unwanted or unlawful communications.

13. Changes to This Policy

We may update this Privacy Policy by posting a revised version and updating the effective date. Material changes will be communicated as required by law.

14. Contact Us

Also see our Terms of Use, SMS Terms, and Accessibility Statement.