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Godfrey Hirst
Australian Wool. World-Class Quality.
Godfrey Hirst is Australia's largest flooring manufacturer and one of the world's most innovative carpet producers. Founded in 1865 in Geelong, Australia, the company has developed a global reputation for wool and wool-blend carpet that combines natural fiber quality with modern performance fiber technology.
Their carpet lines feature proprietary fiber blends developed through decades of research — including pure wool, wool-nylon blends, and advanced synthetic constructions that perform well in the demanding Australian climate conditions similar to West Texas.
Available At The Design Gallery
Pure Wool Collections
Godfrey Hirst sources premium Australian wool for their natural fiber collections — a fiber that is inherently flame-resistant, biodegradable, and naturally stain-resistant.
GH SilkTouch™ Fiber
Godfrey Hirst's proprietary soft fiber technology delivers a silk-like handle in nylon construction — combining the softness homeowners want with the performance durability they need.
SmartSoft™ Technology
A unique fiber engineering approach that creates carpet with superior resilience — maintaining pile height and density even under consistent furniture weight and foot traffic.
Recycled Fiber Options
Godfrey Hirst's environmental carpet lines use recycled PET fiber — reducing landfill waste while delivering performance comparable to virgin synthetic fiber.
Odessa: (432) 334-0418 · Midland: (432) 231-0809
What Sets Godfrey Hirst Apart
Pure Wool Collections
Godfrey Hirst sources premium Australian wool for their natural fiber collections — a fiber that is inherently flame-resistant, biodegradable, and naturally stain-resistant.
GH SilkTouch™ Fiber
Godfrey Hirst's proprietary soft fiber technology delivers a silk-like handle in nylon construction — combining the softness homeowners want with the performance durability they need.
SmartSoft™ Technology
A unique fiber engineering approach that creates carpet with superior resilience — maintaining pile height and density even under consistent furniture weight and foot traffic.
Recycled Fiber Options
Godfrey Hirst's environmental carpet lines use recycled PET fiber — reducing landfill waste while delivering performance comparable to virgin synthetic fiber.
Godfrey Hirst Collections We Carry
Wool BlueLabel
Godfrey Hirst's premium pure-wool residential collection — naturally textured and available in sophisticated neutral tones ideal for formal and primary spaces.
Invictus® Collection
Premium waterproof vinyl and carpet hybrid technology — one of the most durable residential flooring options the brand produces.
Soft Appeal® Collection
A soft-touch nylon carpet line with exceptional pile density — marketed toward comfort-focused residential renovations in bedrooms and living spaces.
Why We Carry Godfrey Hirst
Godfrey Hirst fills a specific gap in our lineup — premium wool and wool-blend carpet from a manufacturer with genuine wool expertise. Their construction quality reflects five generations of refining what wool carpet can be. We carry samples from their core collections and can special-order from their broader catalog.
The Design Gallery — West Texas Since 1988
Expert guidance on which product is right for your project
Professional installation by experienced crews
Two showrooms — Odessa and Midland
Family-owned, locally accountable since 1988
See Godfrey Hirst
At Our Showroom.
Colors and textures on a screen are never the same as seeing them in person. Stop in at either showroom or schedule a design session and we'll set aside dedicated time to walk you through the Godfrey Hirst line.
Odessa: (432) 334-0418 · Midland: (432) 231-0809